Audience Profiling

Target audience profile, TAP.

Income Bracket: Our target audience could be of any income bracket, or classed as Student (E) as the documentary will not target or depend on an individual’s income bracket but rather their personality/who they are.

Age: We are aiming from those aged 14 – 21 (teens to young adults) who are more impacted upon, influenced and vulnerable when it comes to body image as this is the age when they are firstly exposed and subject to such media’s and dependent on how they react to it if they will appreciate and value this documentary. We are also considering a secondary audience of  opinion leaders, older feamles who may convey the message of the documentary to a younger audience. These will be targetted through the more sophisticated film review.

Race: We have not chosen a specific race but think all races are suitable as long as they are female teens, all types of races from what I’ve seen on Tumblr, Twitter, Facebook etc use the internet to socialize and are so all races are exposed to the negatives of new media. From research, travelling there myself and from ‘One Force One Leicester’ our location is very racially diverse as is our school which the documentary will be shown to:

Gender: While males are impacted upon by this topic which my topic research had discovered, we found females to be wholly more influenced by body image, whether it is because females are more open about it, there is a significant more number of women who have spoken out about the issue as there are more products (magazines, images, advertisements) that target a women’s body image. Anorexia is also more common with females:

Also targeting females gives Demi and I an advantage as we are females who are also exposed sufficiently such media as well.

Interests: Specifically New Media– Social Networking sites, blogging, websites. However also regularly read glamour, fashion magazines and are socially outgoing, feel pressure or enjoy going to gym/exercising (so are greatly exposed to body image influential products. Go back to your Year 12 notes – you have forgotten VAL type

VAL type: Experiancers as they are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing.

Strivers– according to Strategic Business Insights ‘Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others.’

Audience behaviour trends

According to http://www.modbee.com/2012/01/10/2019898/teens-pick-whats-hot-and-not.html:

currently what’s trending in terms of:

new media/social networking sites:

This could be useful information when developing the review, for example we could write ‘Visit our Tumblr blog for more on ‘Figure me out’, or have the Tumblr/Facebook button on the page (From my form ancillary research I found was conventional).

Facebook from my AS research I know is equally if not more so popular with teens, so the review could promote a Facebook ‘like’ page which many other documentary director’s have:

This website confirms not only teens obsession with Facebook, but a great deal of other ages. It is an excellent wrap up on the ubiquity of Facebook:

http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

Googling ‘social media tends 2012′ I found more solid figures relating to Facebook:

 

Tranforming from ‘big’ media like magazines and newspapers to online material, here are some figures on why this online material is becoming more popular than print. http://myluxmagazine.com/what-exactly-is-an-online-magazine-why-are-they-so-popular/

Statistics/Charts on online magazines

The article below (http://onlinejournalismblog.com/2010/03/06/summary-of-magazines-and-their-websites-columbia-journalism-review-study-by-victor-navasky-and-evan-lerner/) While Print Magazines still have the most influence (as print productions are more engrained into society as they have been produced for longer)/. This article however shows Web editors to also have a significant influence in magazine contents as they know more about trends through what they’ve researched on trends that start through online social networking sites (i,e Facebook, teens posting what they are getting interested in, or places growing in popularity, or music they are listening to etc):

Spotify

According to http://www.radicalparenting.com/2012/04/10/four-popular-websites-and-apps-for-teens-in-2012/:

Trends change quick! During AS Itunes was found to be most popular, but now it’s out and Spotify is in. The documentaries music could be promoted on the review, or towards the end of the documentary, ‘Download music from Spotify’ to appeal further to our target audience. These reviews however are not made by the production companies, but what other companies have drawn together through secondary/primary research and so are not intended to promote or judge the products but state why they are becoming more popular.

Redbox

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